The Green Mortgage Advice Initiative Story

The GMAI is a cross-industry initiative led by the Association of Mortgage Intermediaries (AMI), the UK trade association for mortgage intermediary firms.

It was set up to:

  • raise awareness of the implications of climate change and the green agenda for the intermediary sector,
  • help intermediaries to understand and address sustainability-related needs with consumers, and
  • ensure that advisers’ interests are represented among lenders, trade bodies and government and regulatory policymakers.

But it’s also much broader than that. The Climate Change Committee estimates that it will cost £250 billion to decarbonise the UK’s housing stock in line with the government’s 2050 net zero targets. Regulated financial firms are coming under increasing pressure to factor Environmental, Social and Governance (ESG) considerations into their products, services and organisational strategy.

Before long, lenders may be required to account for climate risks such as flooding and extreme heat in their loan books and valuations. And if energy efficiency and climate resilience factors start to impact on buyer decision-making and house prices, we could see a surge in demand for green home finance products and advice. We as an industry need to be ready to respond and, as part of that response, we have created our GMAI Roadmap for 2024/25 for those who care about climate change, who may already be in one of our working groups or would like to join us.

Who we are

The GMAI started life as the Mortgage Climate Action Group (MCAG), a collaboration between Legal & General, Sesame Bankhall Group and SimplyBiz Mortgages. These founders were later joined by Home Loan Partnership, Mortgage Intelligence, PRIMIS, Openwork, and Paradigm before the group officially became an AMI initiative in 2023.

It now comprises a Steering committee and volunteer taskforce made up of mortgage and other professionals from firms working in and alongside the mortgage sector – including lenders, intermediaries, sourcing systems, surveyors, compliance specialists, and non-profit / representative bodies.

Our Collaborators

The Green Finance Institute (GFI) is an independent, commercially-focused organisation backed by government and led by bankers. It is fuelled by science and data and propelled by the creativity and ingenuity of the finance sector. It designs, develops and launches portfolios of scalable financial solutions that accelerate sector-specific transitions to a low-carbon future.

Since April 2022, AMI has had a close working relationship with the GFI, primarily to support the development of the Broker Handbook on Green Home Finance and Retrofit Technologies. We continue to work together to develop resources and promote better broker education on green home finance.

Find out more about the GFI

Other Stakeholders

AMI is also working in conjunction with a range of key stakeholders to ensure we deliver a joined-up strategy. These include but are not limited to:

  • The Financial Conduct Authority
  • The London Institute of Banking and Finance
  • The Society of Mortgage Professionals (within the Chartered Insurance Institute)
  • Government departments formerly comprising the Department for Business Energy and Industrial Strategy (BEIS):
    • Department for Energy Security & Net Zero
    • Department for Business and Trade
    • Department for Science, Innovation and Technology

The GMAI Roadmap 2024-25

The slides below are taken from our recent webinar and covers who we are, our aims and structure, worked planned for 2024-25 (and beyond) and how you can get involved.

Roadmap GMAI presentation

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