Latest webinar: What is a green mortgage?

Re-watch this webinar from 29th July, exploring the green mortgage market and how we move forward together as an industry...

Unlocking the Green Dream: Government Help to Build Scheme

How the Help to Build Scheme is a game-changer that promises to make the dream of owning an eco-friendly home easier and more affordable than ever before...

Painting the Town Green – A Retrofitting Masterpiece

A blog post on retrofitting, by Aimie-Jo Shutt, National Key Account Manager at Santander for Intermediaries - how MCAG (now GMAI) aims to support intermediaries...

Who’s afraid of ESG?

Following the conclusion of COP27, one thing has become clear: we have reached a turning point in the fight against climate change...

The Green Mortgage Advice Roadmap

Find out everything you need to know, from how we are structured, our priorities, the objectives of our working groups and how to get involved.

How do we work?

What are our priorities?

We have set defined priorities in order to make GMAI an effective force for real change – click on the images below for more information

Education

We need mortgage intermediaries to be familiar with – and comfortable talking to clients about – green home retrofit technologies, the financing options available, and the regulatory landscape that sits around it all. We also want to help broker firms understand the value of green mortgage advice and how to incorporate it into their wider service proposition, alongside ways in which firms can reduce their carbon footprints.

Collaboration

We need lenders, brokers, technology providers, trade bodies and education providers to work together, communicate a consensus view and put individual reputational and commercial interests aside in the name of the common good. We will also seek to map the stakeholder landscape to foster better cross-sector collaboration, including organisations in and outside of the mortgage sector, subject matter experts, think tanks, quasi-government bodies and other stakeholder groups.

Influence

We need to speak with a unified voice on behalf of the industry to ensure swift action in priority areas. We need the government to foster a supportive policy environment and give clarity on key areas such as the rules for Buy to Let landlords, the future of the EPC rating system and the expectations to be placed on mortgage lenders. We also need buy in from regulators and a clear FCA policy position on ESG for the mortgage market and green home finance provision.

Impact

We need to steer industry towards impact and authenticity in its approach to product and service proposition design, and away from greenwashing and the ‘weaponisation’ of green in a way that cuts across our collaborative ethos. We need to gain a deeper understanding of consumer motivations beyond cost savings, which may include self-sufficiency, social status and energy security. This will help us to create narratives that inspire positive behaviour change and cut across some of the more politically charged aspects of the climate debate.

Working Groups

Each of our four working groups have their own goals to achieve to bring together the overall concept of the GMAI - click on the images below to find out more.

Knowledge Building

Adviser Awareness

Outreach & Engagement

Setting Standards

Knowledge Building

Adviser Awareness

Outreach & Engagement

Setting Standards

Skills and Experience

This table shows which groups are best suited to certain specialisms, however, all backgrounds, skills and experience levels are welcome to join.

  • Everyone - Content creation (blogs, podcasts, infographics, videos…) for the GMAI website
  • Knowledge Building - Training and competence, educational webinars / CPD content
  • Adviser Awareness - Marketing, social media, content management, PR
  • Outreach & Engagement - Networking, public speaking, events planning, PR
  • Setting Standards - Risk, compliance, regulatory policy

Want to get involved?

Download the full list of upcoming projects to see where you might want to help out
Join a workstream (or switch workstreams) by signing up

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